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Reaching a large audience is one of the main goals of any marketing team. Legal marketing teams are no different. In order for business reach to spread quickly, it’s important to implement and maintain an active social media presence through multiple channels. With most adults using some form of social media, it’s increasingly important to … Read more
Throughout digital marketing strategy today, PPC and SEO are often seen as two separate entities. While it’s true that both require resources and time, it’s important to realize that PPC and SEO work best overall when applied in tandem. Both SEO and PPC should be seen as two sides of the same coin: search. In … Read more
When it comes to keywords within an SEO strategy, quality consistently outranks quantity. By developing the right keywords early on and routinely updating and searching for better strategies, overall PPC campaigns can greatly improve and increase traffic to the company website. In order for PPC campaigns to grow, it’s essential to dedicate time to keyword … Read more
Content marketing can be done effectively in multiple ways. With case studies, infographics, eBooks, whitepapers, blog posts, and social, it’s vital to make sure that content truly reflects both the brand and company. One of the best ways to elevate current and future content is by telling the company story. Telling a company story can … Read more
Hiring a PPC agency can seem like a difficult task. You of course want to make sure that they are qualified, can answer questions, and can elevate your online presence. When selecting a PPC agency, or auditing the one you currently have, it’s essential to look at 3 key metrics. Inbound marketing campaigns require good … Read more
It’s no secret that mobile devices have completely changed the advertising landscape. More searches are now being conducted on mobile than the laptop and desktop combined. Another big area of growth in the advertising landscape? Video. Marketers and SEO employees alike are realizing the importance of implementing a solid video ad strategy, and also realizing … Read more
Visual advertising is larger today than at any other time in history. A relatively new social media platform, Instagram, offers simply pictures and descriptions but has become one of the largest social media channels for businesses to use today. Instagram is a perfect option for law firms seeking to personalize their brand and connect with … Read more
One of the best online strategies that can boost a law firm’s bottom line is a solid SEO strategy. With the right strategy in place, your law firm can increase customers, spread brand awareness, and inspire positive reviews to further overall revenue. SEO strategy should be looked at as an ongoing initiative, constantly being maintained … Read more
Facebook is the original social media channel that took the world by storm. It’s a popular, free networking site that allows users to create profiles, post pictures and videos, send messages, and mainly keep up with friends, families, colleagues, and businesses. Because of its extreme growth and world-wide usability, most law firms today have a Facebook … Read more
Facebook Live, a recent addition to Facebook that allows its news feed featuring live videos to appear higher as they are shown live. This new addition also had numerous live viewed reactions and filters available and displayed in real time. While this feature is still in the early stages, many companies are beginning to learn … Read more
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