Mass torts
The legal advertising launch process.
How a mass tort campaign launches with Whitehardt, step by step. You’ll see what we need from your firm, what we handle, and when leads and signed retainers start coming in.
Five stages
From invoice to on-air.
Most campaigns go live the week after funding, once setup and testing are complete.
Law firm considerations
Will you be signing the cases?
Yes
No
Do you need a match?
Determine your
Investment
Determine your
Brand
Self
WHL
Other
Need contract services?
Or lead delivery only?
Before we start
- Whitehardt issues an invoice. Funds must be in house by Tuesday at 5 p.m. CT for the media placement meeting the next day.
- $25,000 minimum investment.
- The larger the investment, the more room our media team has to place the best media in advance, which helps results.
- Digital media usually isn’t part of a blended plan at $25,000, as those platforms take time to ramp up.
Ad campaign setup
We will need the following:
Campaign criteria / lead screening
Lead delivery instructions
Retainer agreement + med authorization
Disclaimers for creatives
Approval of script + creatives
Approvals
- Once the script is approved, we produce the ads and need your approval on the finished assets.
- TV assets must be approved by Tuesday end of day to air the following week (dubs go out Thursday morning for a Monday launch).
- Digital assets need approval within 24 hours of delivery.
WH logistics
Testing & placement
Diligent testing of every integration, report, tracking number and call center connection.
Media placement every Wednesday morning for the following week, once everything is confirmed and funds are in house by the Tuesday deadline.
Whitehardt chooses the best media, TV and digital, for the campaign based on past successes.
Unique 800 numbers on every ad measure attribution and lead quality.
Ad campaign launch
The launch date depends on when funds are in house, when campaign setup is confirmed and how long testing takes.
Your firm receives ongoing lead sheets, signed retainers and weekly reporting on the previous week’s performance, including spend and lead and contract results.
Qualified leads and signed retainers are delivered in real time, and every week you receive a report on the previous week: spend, qualified leads and contracts.
Follow-up
We review the campaign’s results with you early on and again at the six-month mark.
As a campaign nears the end of its funds, a new invoice keeps media running without losing momentum.
Let’s talk
Start your mass tort campaign.
Tell us the torts you’re interested in and what you’d like to invest. We’ll walk you through every stage.
- $25,000 minimum investment
- On air the week after funding
- Weekly reports on spend, leads and contracts
or email national@whitehardt.com