Services
TV & Media Buying
Our media buying team has spent the last 20 years creating a proven formula that can help you make the most out of every dollar you invest.
Brad Wormer, Chief Operating Officer
Kylie Murdock, Senior Director of National & Local Media
Your team Brad and Kylie
Some of the folks we have worked with
At Whitehardt, our goal is to get you more of the cases you actually want. That’s why we’ve spent the past 20 years refining media buying strategies that are tested and proven. Not only do we expect our clients to A/B test us to ensure we are bringing them the best value for their investment, we welcome it. We believe in our work and what we’re capable of achieving for our clients, because we’ve got the track record to prove that it works.
Ready to put our media buying strategies to work for you? Connect with us today to get a free custom quote.
Local media
For a personal injury firm, the market you practice in is the one that counts. We plan and buy media to make your firm the name people know there, and we judge every buy by the calls and cases it brings in.
Broadcast and cable
TV in your market, placed in the programs your potential clients watch, at the times they’re home to see them.
Connected TV
Streaming ads on the apps people watch instead of cable, aimed at your market and measured the same way.
Out of home
Billboards and other outdoor placements on the roads people drive every day, so your name stays in front of them between ads.
Mass torts
We’ve developed a proprietary formula designed to outperform the competition and get you more cases. All you have to do is pick your tort, we will create an ad at no cost to you, and develop a custom media buying strategy to increase your caseload.
Pick your tort & decide how much you want to invest.
Our award-winning production team will create an ad at no cost to you.
Our media buying team will build a custom strategy around getting the best results at the best possible cost. Based on your chosen MDL and the competitive environment at the time, your strategy may include syndicated television, remnant cable television, digital platforms, such as Facebook or the myriad of Google platforms, or a blend of all of them. Our industry veterans negotiate each placement to get the most out of every dollar in your campaign.
We watch how your ads perform closely and look for ways to increase your profit. Every ad will have a unique tracking number so we can determine where your cases are coming from and develop a strategy to generate even more cases.
We pass qualified leads off to your team or utilize our in-house contract services team to turn those leads into signed cases that are then delivered directly to you.
Let’s talk
Tell us about your firm.
We’re here to get you the cases you actually want, in the most cost-effective way possible.
- A custom plan for your markets
- Media, creative and intake under one roof
- Measured on signed cases
or email info@whitehardt.com
Traditional media
Our mission is to make your media dollars go further. We’re invested in your success, so we focus solely on results and nothing else. That’s why we don’t charge for creatives, and we focus our efforts on generating the highest value cases possible.
It is no secret that television and direct response advertising go hand-in-hand. This tried and true method remains extremely lucrative for our clients; combined with our data-driven optimization, this platform efficiently generates quality cases.
When it comes to MDL marketing, our goal is to efficiently reach your key demographic, so we buy programs based on our collected data that shows what potential clients are watching in your demographic, and we buy spots during times when they are at home watching and most likely to pick up the phone.
With access to competitive placement of other law firms, we are able to devise strategies that will counter your competitors. We know the estimated budget of the competitors in your market, what shows they are advertising on, how frequently they are running, and the demographic they are targeting. By using this type of market research, we can take advantage of the holes in their strategies, resulting in more market share for your campaign and a bigger return on your investment.
Digital media
As your partner in generating cases for your firm, we’re focused on results. In order to eliminate the competition and get the most cases at the most cost-effective rate, sometimes a media mix is necessary. That’s why we have created a formula for securing high-value cases on Facebook, YouTube, Reddit, TikTok, Instagram, and wherever the most profitable and highly-converting audience is located. We know what message to put in front of your audience and when to put it in front of them to make them want to fill out your form and hire you for their MDL or mass tort case.
The work
Spots we’ve made.
Written, shot and cut in our Nashville studio. Press play for the full spot.
- Branding AttorneyLocal
- Reasons to Hire a Personal Injury AttorneyLocal
- Auto AccidentLocal
- Workers' CompLocal
- Big Truck With FireLocal
- Legal QuestionsLocal
- UniqueLocal
- Auto AccidentLocal
- Around TownLocal
- Auto AccidentLocal
- Big Truck AccidentLocal
- Falling CarsLocal
Who’s on it
Your media buying team.
The people who’ll be doing this work for you.
Brad Wormer
Chief Operating Officer
20+ years at Whitehardt
As Chief Operating Officer, nothing happens without Brad Wormer’s approval. Brad has been helping our clients get the cases that will generate the most growth for more than 20 years and is heavily involved in the success of all of our clients. No matter how efficient our processes, how much money our clients made on an MDL campaign, or how happy our clients are, Brad is the one in the room asking how we can be even more efficient, make even more for our clients, and make our clients even happier.
Brad Wormer
Chief Operating Officer
20+ years at Whitehardt
As Chief Operating Officer, nothing happens without Brad Wormer’s approval. Brad has been helping our clients get the cases that will generate the most growth for more than 20 years and is heavily involved in the success of all of our clients. No matter how efficient our processes, how much money our clients made on an MDL campaign, or how happy our clients are, Brad is the one in the room asking how we can be even more efficient, make even more for our clients, and make our clients even happier.
Kylie Murdock
Senior Director of National & Local Media
15+ years at Whitehardt
As the National & Local Media Director, Kylie has a deep understanding of how to get our clients the best value. She and her team focus on effective buying with specific programming, proven to resonate with our clients’ audiences, rather than going after the “hottest” stations on TV. Your business is personal to her. That’s why she is relentlessly fine-tuning our campaigns and finding the next best play by looking at data, competitors in the market, and client results.
Kylie Murdock
Senior Director of National & Local Media
15+ years at Whitehardt
As the National & Local Media Director, Kylie has a deep understanding of how to get our clients the best value. She and her team focus on effective buying with specific programming, proven to resonate with our clients’ audiences, rather than going after the “hottest” stations on TV. Your business is personal to her. That’s why she is relentlessly fine-tuning our campaigns and finding the next best play by looking at data, competitors in the market, and client results.
Partners & platforms
Put a premier partner on your side.
Clients
Firms that stay for decades.
I enjoy working with Whitehardt for three primary reasons. They are honest, efficient and responsive. In a world where people do not always do what they say, this is refreshing. All business is relational and requires trust. I trust Whitehardt. We have a great relationship, and they are good at what they do.
I enjoy working with Whitehardt for three primary reasons. They are honest, efficient and responsive. In a world where people do not always do what they say, this is refreshing. All business is relational and requires trust. I trust Whitehardt. We have a great relationship, and they are good at what they do.
Rhon JonesBeasley Allen Law Firm
When I invest, I tend to invest large. And when it's time to put millions of dollars into a tort campaign, Kevin & Whitehardt have my trust!
Truly scalable results, from a $25k test to $1 million a month, Whitehardt results are consistent and predictable.
I'd prefer nobody else know about you.
I don't have the expertise or time to handle the creative or the details of the ad buys and that is all done for me and done well.
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