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Reaching a large audience is one of the main goals of any marketing team. Legal marketing teams are no different. In order for business reach to spread quickly, it’s important to implement and maintain an active social media presence through multiple channels. With most adults using some form of social media, it’s increasingly important to … Read more
It’s no secret that mobile devices have completely changed the advertising landscape. More searches are now being conducted on mobile than the laptop and desktop combined. Another big area of growth in the advertising landscape? Video. Marketers and SEO employees alike are realizing the importance of implementing a solid video ad strategy, and also realizing … Read more
Visual advertising is larger today than at any other time in history. A relatively new social media platform, Instagram, offers simply pictures and descriptions but has become one of the largest social media channels for businesses to use today. Instagram is a perfect option for law firms seeking to personalize their brand and connect with … Read more
One of the best online strategies that can boost a law firm’s bottom line is a solid SEO strategy. With the right strategy in place, your law firm can increase customers, spread brand awareness, and inspire positive reviews to further overall revenue. SEO strategy should be looked at as an ongoing initiative, constantly being maintained … Read more
Facebook is the original social media channel that took the world by storm. It’s a popular, free networking site that allows users to create profiles, post pictures and videos, send messages, and mainly keep up with friends, families, colleagues, and businesses. Because of its extreme growth and world-wide usability, most law firms today have a Facebook … Read more
Facebook Live, a recent addition to Facebook that allows its news feed featuring live videos to appear higher as they are shown live. This new addition also had numerous live viewed reactions and filters available and displayed in real time. While this feature is still in the early stages, many companies are beginning to learn … Read more
Law firms are no different than any other business when it comes to social media. In order to engage and convert clients, a professional looking social media presence is a must. More than ever before, consumers are looking online before making any kind of purchase. Whether it’s looking at reviews, checking out the Facebook page, or … Read more
Negative reviews in the business world happen more often now than ever before. With greater access, online sharing communities, and the growth of social media, online reviews can now take place across multiple websites. With stellar reviews also come negative reviews. These can often be unavoidable at times and can seem to derail an entire … Read more
Finding the right PPC agency for your law firm can often seem like finding the needle in the haystack. Each PPC agency can focus on different areas, strengths, and focuses – and can make it difficult to pick which one will work best. Outsourcing the PPC and SEO of the firm to a third party … Read more
Updating company NAP across various listings is an incredibly important part of an overall SEO strategy. First, a few definitions – NAP can be referred to as name, address, and phone number. A citation simply is a mention of the company name, address, or phone number anywhere on the web. Unfortunately, many law firms are … Read more
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