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A recent study revealed that 86% of local SEO experts believe quality of citations is more important than quantity. Local citations are a big part of SEO and are vital to local businesses. How does this impact your law firm? Let’s cover some background first. What Are Citations? A citation is an online reference to … Read more
Google My Business pages are a great way to bring local insight to your business and improve local SEO at the same time. There are many common myths and questions about Google My Business, and while some are true, some are fiction. Focusing on fact can help companies as they evolve, so let’s dispel some … Read more
Implementing a digital marketing strategy that includes a strong PPC process is vital for law firms to succeed in the business world. Just as essential as SEO, PPC is the process of gaining website traffic by purchasing ads on various websites and search engines. How Does PPC Work? Pay per click advertising has many names, including: … Read more
Adding photos to your Google Business page can help a great deal in spotlighting essential features of your firm that clients love, appreciate, or would like to know more about. When potential clients are looking for services, seeing friendly faces and photos of the actual business can help establish credibility and potentially bring in more … Read more
Law firms are no different than any other business when it comes to social media. In order to engage and convert clients, a professional looking social media presence is a must. More than ever before, consumers are looking online before making any kind of purchase. Whether it’s looking at reviews, checking out the Facebook page, or … Read more
Negative reviews in the business world happen more often now than ever before. With greater access, online sharing communities, and the growth of social media, online reviews can now take place across multiple websites. With stellar reviews also come negative reviews. These can often be unavoidable at times and can seem to derail an entire … Read more
Finding the right PPC agency for your law firm can often seem like finding the needle in the haystack. Each PPC agency can focus on different areas, strengths, and focuses – and can make it difficult to pick which one will work best. Outsourcing the PPC and SEO of the firm to a third party … Read more
Updating company NAP across various listings is an incredibly important part of an overall SEO strategy. First, a few definitions – NAP can be referred to as name, address, and phone number. A citation simply is a mention of the company name, address, or phone number anywhere on the web. Unfortunately, many law firms are … Read more
Managing a winning PPC campaign can improve company image, boost quality visits to your site, and give a better idea of the ideal target audience and keywords to pursue. When it comes to managing a PPC campaign, focus on working smarter, not harder. Finding the perfect ad groups, keywords, and text are just part of … Read more
Various SEO tactics can bring additional traffic to a blog, help further creation of relevant content, and eventually help the company grow and bring in additional clients. There are many simple SEO tactics that can be implemented to boost your firm’s search rank. Don’t Focus on Marketing, Focus on Discovering SEO provides the beauty of … Read more
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