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Throughout digital marketing strategy today, PPC and SEO are often seen as two separate entities. While it’s true that both require resources and time, it’s important to realize that PPC and SEO work best overall when applied in tandem. Both SEO and PPC should be seen as two sides of the same coin: search. In … Read more
When it comes to keywords within an SEO strategy, quality consistently outranks quantity. By developing the right keywords early on and routinely updating and searching for better strategies, overall PPC campaigns can greatly improve and increase traffic to the company website. In order for PPC campaigns to grow, it’s essential to dedicate time to keyword … Read more
Hiring a PPC agency can seem like a difficult task. You of course want to make sure that they are qualified, can answer questions, and can elevate your online presence. When selecting a PPC agency, or auditing the one you currently have, it’s essential to look at 3 key metrics. Inbound marketing campaigns require good … Read more
Implementing a digital marketing strategy that includes a strong PPC process is vital for law firms to succeed in the business world. Just as essential as SEO, PPC is the process of gaining website traffic by purchasing ads on various websites and search engines. How Does PPC Work? Pay per click advertising has many names, including: … Read more
Negative reviews in the business world happen more often now than ever before. With greater access, online sharing communities, and the growth of social media, online reviews can now take place across multiple websites. With stellar reviews also come negative reviews. These can often be unavoidable at times and can seem to derail an entire … Read more
Updating company NAP across various listings is an incredibly important part of an overall SEO strategy. First, a few definitions – NAP can be referred to as name, address, and phone number. A citation simply is a mention of the company name, address, or phone number anywhere on the web. Unfortunately, many law firms are … Read more
Various SEO tactics can bring additional traffic to a blog, help further creation of relevant content, and eventually help the company grow and bring in additional clients. There are many simple SEO tactics that can be implemented to boost your firm’s search rank. Don’t Focus on Marketing, Focus on Discovering SEO provides the beauty of … Read more
Building brand awareness through social media can be done if this is the first post or the thousandth. Brand awareness is critical to bringing in and maintaining clients, and having a strong social media presence helps greatly. Becoming a social media savvy law firm may not happen overnight, but through consistent and relevant posting brand … Read more
Many attorneys and law firms across the country are seeing the importance of blogging. Blogging is an informal way to spread content to potential audiences through a wide variety of backgrounds. Because it can require time and effort on the part of the writer, many times attorneys and firms hire a blogging services to routinely … Read more
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