Building brand awareness through social media can be done if this is the first post or the thousandth. Brand awareness is critical to bringing in and maintaining clients, and having a strong social media presence helps greatly. Becoming a social media savvy law firm may not happen overnight, but through consistent and relevant posting brand awareness can truly expand. Here are some specific ways to implement social media in your law firm.
Remember the Power of PR on Social
Social isn’t just for blog posts and advertisements – it’s also a great way to showcase PR movements. If you hold a community event, take lots of pictures to share during and afterward on social. If your company participates in a volunteer day, let write a blog post with pictures and share that on the relevant social platforms. Finding the right voice for your company is key. This voice needs to be consistent across all channels and all posts, further creating credibility and continuity.
Hold Contests, Raffles, and Giveaways
Strive to involve current and potential clients on social with contests, raffles, and giveaways. Make the process easy and fun to inspire more sharing. Contests, raffles, and giveaways can vary with your unique client base.
Use the Channels Relevant to Your Business
For law firms, typical social platforms used are LinkedIn, Facebook, and Twitter. Companies that have a more visual or directly commercial aspect can also focus on Pinterest and Instagram. LinkedIn, known for its large use by professionals and job seekers, is a great place to post career opportunities, company information, and regular updates that are relevant to your audience. Facebook and Twitter are excellent places to connect with potential clients.
Finding the right channels for your law firm will vary based on client base and needs. For that reason it’s important to remain fluid in regards to your company social media strategy; what might not be effective currently could become the best performing social channel in a few months’ time. Keep social media options open, and adapt to changes as the company sees fit.
Sponsoring events is a great way to showcase company logo and brand, and be seen as a thought leader. If working with a strict events budget, seek to sponsor events that directly relate to your company’s business and mission. If the budget is more lenient, search for events to sponsor that host a large audience and provide engaging value to participants. If hosting an event directly for your company it is also best to create a compelling, separate event page.
Work with local charities to create events that help and serve others. Find like-minded companies and organizations that are interested in making a difference and begin forming long-lasting partnerships. The options for events to sponsor are endless and can become an incredibly rewarding part of your social media strategy.
Social media has the power of influence in the business world today. Professionals are seeing the importance of social media and consumers are taking note. Building brand awareness through social media can have far-reaching impact; the key is to make social media a detailed part of your law firm’s marketing strategy.