Whitehardt Can Develop A Digital Presence For Your Law Firm
Our web team has extensive knowledge in all aspects of digital marketing. We specialize in optimizing your online presence with premier website design, pay-per-click, SEO (search engine optimization), social media, company citations, landing pages and so much more. Our passion and diligence generates the best possible results for producing cases.
Our experienced team consistently measures the actions that result from your campaigns, while making regular adjustments to maximize the potential to produce a case. Depending on what we see, we will consult with you to determine the best course of action for your law firm to spend its marketing dollars. We focus on the bottom line.
A strong, competitive online presence requires a comprehensive strategy of different types of online marketing.
Digital Marketing Services
This is one of the most successful strategies that we offer. Our team strictly focuses on personal injury marketing. Our digital buyers are AdWords certified and have regular meetings with Google and Facebook consultants. Our agency has access to new tools and beta platforms before most other agencies. With our knowledge and experience, our campaigns run like a well-oiled machine. We are already aware of what needs to be put in place to make you succeed.
There is a lot of competition to be at the top of a search results page, and getting there organically can take time. Paid search ads appear above the organic search listings, so your law firm’s ad can be at the top of the page. With pay-per-click, you can reach people searching for your service right away.
Our dedicated campaigns and landing pages allow us to attribute every lead to dollars spent. Google rates your campaigns by a quality score which will determine where you will show when searched. Quality scores also play a part in how much you will have to pay for a click, higher quality scores mean that you can be charged less. Having separate campaigns and landing pages for each of your areas of practice allows us to increase our quality score, which is essential for successful PPC campaigns.
We are efficient with your digital dollars. We are conversion-focused, and our ultimate goal is to get you cases at the lowest possible cost. We bid competitively to make sure that your firm’s ad is shown in a prominent position.
Being ranked well for search results is desired by nearly every law firm. It can be competitive to rank on the first page for your desired search terms, but our SEO team knows what it takes to get your firm in a good position. We update your website with a constant stream of blog posts targeted at long-tail keywords that your potential clients are searching for. We optimize your top-level pages to make sure that they will rank for the most desired keywords for your law firm. Unlike pay-per-click, the results may not be instant, but our team can fix any current SEO errors that exist, and deliver a solid base to build your firm’s online rankings. Your law firm’s SEO will be in good hands.
Having a presence on social media is an absolute necessity for law firms. This is where you are able to communicate with your clients and deliver fresh content driving people to your site helping your search rankings and lead generation.
It is also a place to show a personable side to your law firm. Your potential clients want to know about the attorney they are going to hire and the staff that will be handling your case. Having a well maintained social media presence lends credibility to your firm, and a few personal posts about office parties can go a long way.
Your business listings and contact information should be consistent across the web. When Google is crawling the web, it does not like to see inconsistencies. Our team uses state-of-the-art software to locate errors, and fix any issues that could negatively impact your rankings.
Reviews are becoming increasingly important to your law firm’s online presence. Search engines use positive reviews as a signal for your organic search engine rankings. The social proof that reviews provide is often a factor in a potential client’s decision to hire an attorney. Your law firm needs a plan in place to increase the number of good reviews you have. Your law firm should also be responding to negative reviews in order to show that your practice is responsive and to negate any bad publicity that may come from unfavorable reviews. Reputation Management is a part of our web services package, and we are here to help with strategies for both scenarios.
A strong website can instantly give your law firm the credibility it needs right now. It must be well designed and set up to capture information from your potential clients. Think of your website as your virtual office.
Your website is the main hub of your law firm’s presence online. It is also the best place for you to optimize in order to increase your law firm’s rankings in search engine results. When users visit your website, they are often looking for information about your services. That information needs to be easy to find, well-written, and aesthetically pleasing. As your potential clients shed traditional computers for smartphones, your website should follow the trend and be mobile friendly. Redesign your law firm’s website with Whitehardt, and you can be sure that your users will be satisfied with their experience.
Separate from your organic website, we develop landing pages specifically for pay-per-click campaigns. Our landing pages are less informational and more conversion-oriented. Once a user clicks on an ad, our goal is to get them to turn into a lead. Our landing pages have several call-to-actions throughout the page and very few options outside of contacting your firm.
The key to success on the internet is to engage visitors on your website, compelling them to take the first step by asking you a question. Allowing them to ask you questions, you are able to start a correspondence with them about their injuries and are now free to pursue them as a client.
How much does it cost to hire a lawyer?
My accident happened 2 months ago. Have I waited too long to act?
I was the passenger in a car accident where my driver was at fault. Do I still have a case?
These are common questions prospective clients have. Don’t you want them asking you and not your competition?
Attorney Mitch Grissim talks about his success on the web with Whitehardt
