Services
Video Marketing & Film Production for Lawyers
Video marketing and film production from our Nashville studio.
Billy Senese, Creative Director
Dycee Wildman, Senior Director of Creative Services
Katie McCall, Senior Director of Video Production
Brandon Nease, Senior Associate Creative Director
Your team Billy, Dycee, Katie and Brandon
Some of the folks we have worked with
Remember when law firms weren’t allowed to advertise? Or when lawyer ads were just a guy in a suit standing in front of a wall of case law books? At Whitehardt, we broke the mold for attorney TV advertising by smashing cars, breaking out the pyrotechnics, working with exotic animals, and putting attorneys on top of 18-wheelers. That was over 20 years ago. Today, we offer a proven model for creating, producing, and syndicating TV ads that get your firm noticed and get you cases.
Why video advertising works for personal injury firms
Grow your law firm with video marketing services. If you want to go after the big guy, branch out to different practice areas, or increase your market share, a strong video advertising campaign can tick all the boxes. We’ve watched video change our clients’ practices for over 20 years. See how video ads and shareable social content from Whitehardt can strengthen your law firm.
Brand recognition
Over 90% of marketers agree that video content and ads increase brand awareness. Even if clients don’t need a personal injury lawyer now, they’re more likely to think of your firm when they need legal services.
Audience engagement
Video is one of the most effective ways to engage your audience. Users may scroll right past ads that feature text or static images, but high-quality videos can capture their attention while providing valuable information in an easily digestible format. Users who spend more time on your pages are more likely to convert.
Trust & credibility
Visual storytelling allows you to convey emotions and forge a personal connection with potential clients in a way that you cannot via text and images alone. Videos humanize your brand, showcase your legal knowledge, and highlight real clients and staff members that your clients may interact with.
Leads & conversions
Video advertisements are ideal for getting the phone ringing and broadcasting your message to a large audience. However, they can also shorten the sales funnel by answering common questions so that your leads are more likely to become signed cases.
Multi-channel campaigns
Adding video elements is a phenomenal way to enhance your paid and organic marketing campaigns. You can showcase video clips on your website, on YouTube and on social media sites to generate a stronger ROI.
Video marketing services for attorneys
Video is one of the most diverse and effective advertising mediums of all time. Work with the legal advertising experts at Whitehardt to grow your firm with the power of video. Learn more about the in-house production services we offer.
Let’s talk
Tell us about your firm.
We’re here to get you the cases you actually want, in the most cost-effective way possible.
- A custom plan for your markets
- Media, creative and intake under one roof
- Measured on signed cases
or email info@whitehardt.com
Our in-house video production capabilities
Some video production companies rent their equipment and hire film crews by the day. That’s not Whitehardt. We own our own equipment, and we have a 100% in-house film crew and production team to deliver consistently awesome results. We’re videography nerds and gearheads. Thanks to our innovative management team, we’re always purchasing new and better products to stay up-to-date with the latest equipment and embrace new technology.
We’re continuously upgrading our cameras, lenses, lights, tripods, gimbals, microphones, and accessories to deliver the highest quality production values to each client. Higher-end equipment means higher production values for your videos and TV ads. Although we have a vast supply closet, we’re always willing to rent a special lens or add-on to get the perfect shot. We’ll do whatever it takes to complete your vision while meeting the highest production standards. Learn more about our in-house video production capabilities.
- Green Screen Video: Our custom-built in-house green screen room and film studio in Nashville, Tennessee, is the perfect place to film your next TV ad or explainer video. With chroma key green, black, and white screen walls, we have multiple backdrop options. Projects are filmed on professional audiovisual equipment, including a full-frame 6k Sony FX9 studio camera that produces top-quality 4K and UHD footage. Our full-service film studio was built for clean audio and good acoustics, with no vibration or interference.
- On-Location Video Shoots: Some shoots can’t be contained by walls. When it’s time to go big, we take it outside. We were the first legal advertising agency to crunch cars and put high-powered attorneys on top of big trucks, and we’re still having fun filming in junkyards and shutting down highways to get the perfect shot for our clients. With Whitehardt, nothing is impossible. We’ve filmed attorneys ads featuring snakes, alligators, bulls, and even a hungry lion. Need branding? We’ve got it. Want special effects? We’ve got you covered. Want aerial footage? We’ll put our drone to work.
- In-Office Video Shoots: If you’re thinking about filming a TV ad or intro video in your office, our Nashville-based video production team will travel to you. We’re less than 4 hours from most major cities by air. We’ll send a small, efficient production crew to your office to film you and your team in action. We focus on efficiency because time is money. When it comes to dollars and cents, we treat our clients’ money like our own. We get everything in (and out) in one action-packed day to control your budget.
Our creative process for attorney video marketing
At Whitehardt, we have developed a proven formula for connecting with your audience based on your geographic market and preferred areas of practice. We customize our services for each client. You can select services a la carte or use us for all of your marketing and advertising campaigns. Here’s what you can expect as we take your project from planning through production and syndication.
1. Project development & scripting
Each attorney ad starts with a creative seed that germinates from a single idea. Whether you have your own plans or need help coming up with original ways to promote your legal services, we can help. You’ll work hand-in-hand with our creative directors to plan, develop, and script your TV or radio ad. We offer client-centered services to guide your law firm’s creative marketing strategy. Respect and rapport are at the core of our creative services. Our directors are ready to pick up the phone and have a meaningful conversation that moves your project forward. We’re always available to listen to your ideas.
2. The day of the shoot
When everything comes together, the magic happens. To make amazing TV ads, it takes a village where each member of our team contributes. Our production coordinator and supervisor work together to plan the entire shoot and make sure that every prop, light, and creative asset is ready to go before we start rolling. Need a tiger for your next TV ad? We have you covered. Our production supervisor pulls everything together from scheduling talent and transporting equipment to arranging creature comforts when filming on location.
Behind every great video, there’s a great cinematographer. Our senior director of video production orders any specialized equipment needed and builds a production book for each project. This frame-by-frame storyboard details every shot, camera motion, and stage position, as well as the equipment needed to make each beat count in your 30-second TV ad. We offer full catering and hospitality services, plus hair, makeup, laughs, and anything else that you need to feel comfortable during your shoot.
3. Post-production & creative services
Hollywood movies typically take 3-4 months to shoot, but they’re in post-production for 6 months to a year. While a lot of the magic happens when we’re filming in the office or on location, projects really come together during post-production. It’s not very glamorous, but it makes your ad look that way.
After we wrap the shoot, we assign post-production tasks and finalize script notes to provide valuable documentation to our video editors as they complete the finishing touches. Back on the creative side, our team trims and merges video clips, mixes audio, and adds text, logos, and branding so that your video looks and sounds its best.
Hang on! We’re not done yet. We still need to reconcile the production budget and track all expenses and receipts for accurate accounting. Post-production also sources any additional talent or footage that’s needed to complete the ad or campaign.
4. Quality control & client approval
Each project goes through an extensive internal review process to ensure full quality control and outstanding results. Our director of operations facilitates the entire internal and external approval process, including incorporating any feedback or changes from you and your team. She’s not psychic, but she has a unique way of understanding what each client wants.
Ethical advertising is extremely important to us. We ensure that each asset fully complies with ABA requirements as well as legal advertising standards established by your state bar association. We also make sure it meets any legal or technical standards set by the TV network or broadcaster. We check all the boxes before the deliverables are forwarded to you. Once we receive your approval, we’ll work on syndicating your message across your preferred channels, including website, social media, streaming services, or local TV.
Meet our legal video production team
If you want to go big, we can take you there. Whitehardt is a full-service legal advertising agency with over 20 years of experience. We didn’t break the mold for attorney video marketing. We created it. Whether you need video production services, PPC marketing, or help with your attorney website, our services are 100% in-house. We do not contract anything out or hire videographers by the day. We bring our own team to each shoot to provide consistent quality. No one has the same niche experience in the personal injury field as our team.
We develop close relationships with each client and roll out the red carpet for each shoot, whether we’re filming in-house or on location. If you come to our Nashville studio, we’ll provide food, beverages, hair, makeup, and everything you need to look and feel your best, even if you’re outside your comfort zone working under the lights, practicing your lines, and filming. If pictures are worth 1,000 words, then video must be worth 1 million. See how our team makes the impossible happen.
The work
Spots we’ve made.
Written, shot and cut in our Nashville studio. Press play for the full spot.
- Branding AttorneyLocal
- Reasons to Hire a Personal Injury AttorneyLocal
- Auto AccidentLocal
- Workers' CompLocal
- Big Truck With FireLocal
- Legal QuestionsLocal
- UniqueLocal
- Auto AccidentLocal
- Around TownLocal
- Auto AccidentLocal
- Big Truck AccidentLocal
- Falling CarsLocal
Who’s on it
Your video production team.
The people who’ll be doing this work for you.
Billy Senese
Creative Director
20+ years at Whitehardt
An award-winning film director, Billy is Whitehardt’s Creative Director and oversees every creative strategy and ensures your expectations are not only met but exceeded. As someone who has been with Whitehardt since its inception, he understands our clients’ wants and needs and is the guiding voice for all our creatives. He will be with you throughout your campaign to ensure we are fulfilling all requests in a timely manner and to your specific tastes.
Billy Senese
Creative Director
20+ years at Whitehardt
An award-winning film director, Billy is Whitehardt’s Creative Director and oversees every creative strategy and ensures your expectations are not only met but exceeded. As someone who has been with Whitehardt since its inception, he understands our clients’ wants and needs and is the guiding voice for all our creatives. He will be with you throughout your campaign to ensure we are fulfilling all requests in a timely manner and to your specific tastes.
Dycee Wildman
Senior Director of Creative Services
10+ years at Whitehardt
Dycee Wildman is our Director of Creative Services. She serves as the creative lead for all assets we produce and works with her team to ensure all paid ads meet the highest standards and align with each client’s brand. Dycee will put the time and attention needed into your creatives to bring your brand to life through TV spots, digital ads, OOH placements, and more.
Dycee Wildman
Senior Director of Creative Services
10+ years at Whitehardt
Dycee Wildman is our Director of Creative Services. She serves as the creative lead for all assets we produce and works with her team to ensure all paid ads meet the highest standards and align with each client’s brand. Dycee will put the time and attention needed into your creatives to bring your brand to life through TV spots, digital ads, OOH placements, and more.
Katie McCall
Senior Director of Video Production
10+ years at Whitehardt
Katie McCall is our Director of Video Production. She leads all of our in-house creative production, shepherding our clients' creatives from pre-production, through production, and on to our post-production team. Katie serves as our lead cinematographer and photographer and works with her team to ensure all our clients' shoots go off without a hitch.
Katie McCall
Senior Director of Video Production
10+ years at Whitehardt
Katie McCall is our Director of Video Production. She leads all of our in-house creative production, shepherding our clients' creatives from pre-production, through production, and on to our post-production team. Katie serves as our lead cinematographer and photographer and works with her team to ensure all our clients' shoots go off without a hitch.
Brandon Nease
Senior Associate Creative Director
10+ years at Whitehardt
An Associate Creative Director's job is to understand the vision of the final product and facilitate everything that needs to be done along the way to make it happen. From working with clients to come up with new ideas to writing scripts, directing commercials and supervising the crew, and helping the post-production team craft the edit – Brandon oversees all aspects of a production. He also works with the Operations and AE departments to help plan and manage your future creative needs.
Brandon Nease
Senior Associate Creative Director
10+ years at Whitehardt
An Associate Creative Director's job is to understand the vision of the final product and facilitate everything that needs to be done along the way to make it happen. From working with clients to come up with new ideas to writing scripts, directing commercials and supervising the crew, and helping the post-production team craft the edit – Brandon oversees all aspects of a production. He also works with the Operations and AE departments to help plan and manage your future creative needs.
Partners & platforms
Put a premier partner on your side.
Clients
Firms that stay for decades.
I enjoy working with Whitehardt for three primary reasons. They are honest, efficient and responsive. In a world where people do not always do what they say, this is refreshing. All business is relational and requires trust. I trust Whitehardt. We have a great relationship, and they are good at what they do.
I enjoy working with Whitehardt for three primary reasons. They are honest, efficient and responsive. In a world where people do not always do what they say, this is refreshing. All business is relational and requires trust. I trust Whitehardt. We have a great relationship, and they are good at what they do.
Rhon JonesBeasley Allen Law Firm
When I invest, I tend to invest large. And when it's time to put millions of dollars into a tort campaign, Kevin & Whitehardt have my trust!
Truly scalable results, from a $25k test to $1 million a month, Whitehardt results are consistent and predictable.
I'd prefer nobody else know about you.
I don't have the expertise or time to handle the creative or the details of the ad buys and that is all done for me and done well.
Working together
What to expect when you
work with us
Part of your team
We work alongside your people like we’re part of the firm. We stay involved from the first plan through the day-to-day work, and we care how it turns out.
A plan you can follow
Every campaign has a reason behind it and numbers to back it up. You’ll always know what we’re doing, why we’re doing it and how it’s going.
We stand behind the work
We own the results. Expect straight answers, changes made before you have to ask for them, and a team that spends your budget like it’s our own.
Questions
Questions firms ask
Can I use client testimonials in my video ads?
Yes, in most cases, but strict legal and ethical rules apply. Testimonials must be truthful and comply with your state bar’s advertising guidelines. Some states prohibit actors from portraying clients or compensating clients for appearing in ads. Others require disclaimers about case results. Our quality assurance team stays current on state bar regulations to ensure that every video is fully compliant.
What if I’m not comfortable or good on camera?
You don’t have to be a natural to look good on camera. Our team works hard to help you feel confident when filming on location or on set. We provide time to rehearse and prepare in a relaxed, low-pressure environment. Our directors and producers guide you through every step and offer constructive feedback. When appropriate, we can also use professional actors to take the pressure off you and your team.
How long should my videos be?
We produce both short- and long-form video content for attorneys. Ads and social media videos typically run between 15 seconds and 1 minute. Longer website or explainer videos that range from 2 to 5 minutes can help to educate potential clients and improve your visibility in search results.
How long will it take to see results from video marketing?
One of the main advantages of paid video ads is that you can start getting leads as soon as your video airs. Our team works efficiently to prepare your video footage and secure media placements to help you get results faster.
How much does attorney video marketing cost?
Video production usually represents a small portion of your advertising budget. The majority of costs go toward media placements to get your ads on the air. Most law firms allocate between 5% and 20% of their target revenue toward advertising, depending on whether their approach is conservative or aggressive. Contact us today to request a custom quote for your video shoot.
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