Services
Paid Social Media Advertising for Attorneys
Facebook and Instagram ads that bring in real cases.
Kevin White, CEO & Founder
Brad Wormer, Chief Operating Officer
Taylor Campbell, Vice President of Operations
Ryan Maughan, Supervisor of Paid Digital Marketing
Meredith Hughes, Director of Search Engine Marketing
Your team Kevin, Brad, Taylor, Ryan and Meredith
Some of the folks we have worked with
If you want to stay competitive, paid social isn’t optional anymore. A local personal injury firm and a statewide workers’ comp or SSDI practice have the same problem: the next client is already scrolling, and your ad should be the one they see. At Whitehardt, we run targeted campaigns on Meta (Facebook and Instagram) and LinkedIn that are built to turn that attention into cases.
We build paid social campaigns to sign cases, so the targeting, the creative and the budget all follow your intake goals and your brand. The creative is made for your practice area, and the plan works alongside your SEO, PPC and TV. That’s how paid social becomes one of your firm’s most efficient sources of new cases.
Instagram & Facebook ads for lawyers
Paid social is one of the strongest ways to grow a law firm. At Whitehardt, we run tightly targeted campaigns on Meta, LinkedIn and other social platforms that get attorneys in front of the right people and turn their interest into signed cases.
Why paid social works for law firms
Paid social gives you control over who sees your message, when they see it, and how often. With over 3 billion monthly active users on Facebook alone and an average cost per lead of just $78, it remains one of the most efficient ways to reach potential clients. With the right plan and creative, it puts your firm in front of people right when they’re deciding what to do, and it builds your name at the same time.
Instant visibility
Paid social puts your firm in front of potential clients quickly, and you control exactly when and where your message appears.
Audience targeting
We target by location, demographics, interests and intent signals, so your ads reach the people most likely to become clients, from car accident victims in your city to SSDI claimants across the state.
Retargeting
Most users don’t convert on their first interaction. Retargeting keeps your firm top of mind with people who’ve already shown interest, increasing the likelihood of turning that interest into a signed case.
Lead generation
We build campaigns that get people to act, by calling, filling out a lead form or sending a message, and that connect you with people who are ready to hire a lawyer.
Performance tracking
Every campaign includes transparent reporting. We track impressions, clicks, leads, and cost-per-lead so that you can clearly see what’s working and where your budget is delivering the most value.
And we keep working on it. We adjust targeting, creative and bids as the results come in, so your campaigns stay efficient and keep matching your goals.
Let’s talk
Tell us about your firm.
We’re here to get you the cases you actually want, in the most cost-effective way possible.
- A custom plan for your markets
- Media, creative and intake under one roof
- Measured on signed cases
or email info@whitehardt.com
Paid Meta ads for law firms
Meta platforms like Facebook and Instagram offer some of the most cost-effective and scalable opportunities for legal advertising. With the right strategy, we can help your firm reach more people and sign more cases without wasting budget.
At Whitehardt, we build Meta campaigns around your firm’s goals. That might mean promoting one case type or building your name locally. Either way, the job is getting the right message to the right people at the right time.
Our Meta advertising services include:
- Click-to-call campaigns that connect users directly to your intake team or our call center.
- Lead ads with intake forms that streamline conversion.
- Video ads and testimonial reels that build trust and credibility.
- Local awareness and geo-targeted promos to keep your firm top of mind in your community.
- Re-targeting campaigns that engage users who have interacted with your brand but aren’t sure if they have a case.
Every campaign is continuously optimized through:
- Audience segmentation by location, age, interests, and behavior.
- A/B testing on creative, copy, and calls to action to improve campaign performance.
- Compliance-reviewed creatives that align with legal advertising standards and your brand.
Meta has ad formats for every stage, from the first time someone sees your name to the moment they decide to call. We pick and test the ones that fit your goals: single-image and video ads to get noticed, lead forms to get people to act.
With Whitehardt, your Meta campaigns are run by an experienced legal marketing team that knows how to turn clicks into signed clients.
Other paid social channels we run
LinkedIn for Law Firms: A good fit for SSDI, medical malpractice and professional services. LinkedIn is where you build referral relationships and share what you know, and it brings in leads too.
YouTube Ads (Reels & Shorts): If you’re already producing video for TV or OTT, YouTube helps extend that investment with custom targeting options based on location, search history, and viewing behavior.
What you get when you work with Whitehardt
For us, paid social is one piece of a bigger plan built for personal injury law firms. When you work with Whitehardt, you get the ad management plus a legal marketing partner who’s focused on results.
What sets our paid social campaigns for attorneys apart:
- Campaigns built for your practice area: We know the difference between marketing a car accident lawyer and an SSDI attorney. Our campaigns are designed around your specific case types and intake goals.
- Creative that drives conversions: Our in-house creative team produces compelling, on-brand ads that stop the scroll and move potential clients to act.
- Full-funnel integration: Paid social doesn’t operate in a vacuum. We align your messaging and targeting across every channel (SEO, PPC, TV ads, and more) to maximize visibility and conversions.
- Clear, transparent reporting and monthly performance reviews: You’ll always know where your budget is going and how your campaigns are performing with regular reports and actionable insights.
- Scalable spend, with no bloated packages or budget lock-ins: From a small local test to a statewide push, we build flexible plans that match your goals and grow with your firm.
Why firms choose Whitehardt for Meta ads
You need a team that knows law firms as well as it knows social media. Whitehardt has spent more than 20 years helping personal injury, workers’ comp, and disability law firms grow through strategic marketing and advertising. We don’t run generic campaigns or recycle templates. We create paid social media advertising strategies built specifically for attorneys.
Our team includes in-house creatives, legal marketing strategists, media buyers, and experts who understand what it takes to turn a scroll into a signed case. If you’re running Meta ads for intake or building a LinkedIn presence that earns referrals, we’ll make every dollar you spend work harder for your firm.
Turn ad clicks into case leads
We’ll build you a social campaign that brings in real clients who need a lawyer now. Request a free custom quote and we’ll show you how it would work for your firm.
Who’s on it
Your paid social team.
The people who’ll be doing this work for you.
Kevin White
CEO & Founder
Our CEO, co-founder, and fearless leader, Kevin White, oversees the entire Whitehardt operation. He’s an entrepreneur with shrewd business skills who has dedicated his career to building empires with local law firms like yours. When you work with Whitehardt, you don’t have to deal with talking to an operator or a pushy salesman, you’ll have direct access to whoever you need, including Kevin. That’s just how he likes to do business.
Kevin White
CEO & Founder
Our CEO, co-founder, and fearless leader, Kevin White, oversees the entire Whitehardt operation. He’s an entrepreneur with shrewd business skills who has dedicated his career to building empires with local law firms like yours. When you work with Whitehardt, you don’t have to deal with talking to an operator or a pushy salesman, you’ll have direct access to whoever you need, including Kevin. That’s just how he likes to do business.
Brad Wormer
Chief Operating Officer
20+ years at Whitehardt
As Chief Operating Officer, nothing happens without Brad Wormer’s approval. Brad has been helping our clients get the cases that will generate the most growth for more than 20 years and is heavily involved in the success of all of our clients. No matter how efficient our processes, how much money our clients made on an MDL campaign, or how happy our clients are, Brad is the one in the room asking how we can be even more efficient, make even more for our clients, and make our clients even happier.
Brad Wormer
Chief Operating Officer
20+ years at Whitehardt
As Chief Operating Officer, nothing happens without Brad Wormer’s approval. Brad has been helping our clients get the cases that will generate the most growth for more than 20 years and is heavily involved in the success of all of our clients. No matter how efficient our processes, how much money our clients made on an MDL campaign, or how happy our clients are, Brad is the one in the room asking how we can be even more efficient, make even more for our clients, and make our clients even happier.
Taylor Campbell
Vice President of Operations
5+ years at Whitehardt
As the Vice President of Operations, Taylor Campbell will be your right hand in turning leads into clients for your mass tort cases. She’s got her finger on the pulse when it comes to innovative contract acquisition strategies and implementing new tools and software that will get our clients the biggest bang for their buck. She is dedicated to ensuring our clients are seeing a return on their investments and will be with you from the beginning to the end of your campaign to ensure satisfaction.
Taylor Campbell
Vice President of Operations
5+ years at Whitehardt
As the Vice President of Operations, Taylor Campbell will be your right hand in turning leads into clients for your mass tort cases. She’s got her finger on the pulse when it comes to innovative contract acquisition strategies and implementing new tools and software that will get our clients the biggest bang for their buck. She is dedicated to ensuring our clients are seeing a return on their investments and will be with you from the beginning to the end of your campaign to ensure satisfaction.
Ryan Maughan
Supervisor of Paid Digital Marketing
Meredith Hughes
Director of Search Engine Marketing
Partners & platforms
Put a premier partner on your side.
Clients
Firms that stay for decades.
I enjoy working with Whitehardt for three primary reasons. They are honest, efficient and responsive. In a world where people do not always do what they say, this is refreshing. All business is relational and requires trust. I trust Whitehardt. We have a great relationship, and they are good at what they do.
I enjoy working with Whitehardt for three primary reasons. They are honest, efficient and responsive. In a world where people do not always do what they say, this is refreshing. All business is relational and requires trust. I trust Whitehardt. We have a great relationship, and they are good at what they do.
Rhon JonesBeasley Allen Law Firm
When I invest, I tend to invest large. And when it's time to put millions of dollars into a tort campaign, Kevin & Whitehardt have my trust!
Truly scalable results, from a $25k test to $1 million a month, Whitehardt results are consistent and predictable.
I'd prefer nobody else know about you.
I don't have the expertise or time to handle the creative or the details of the ad buys and that is all done for me and done well.
Working together
What to expect when you
work with us
Part of your team
We work alongside your people like we’re part of the firm. We stay involved from the first plan through the day-to-day work, and we care how it turns out.
A plan you can follow
Every campaign has a reason behind it and numbers to back it up. You’ll always know what we’re doing, why we’re doing it and how it’s going.
We stand behind the work
We own the results. Expect straight answers, changes made before you have to ask for them, and a team that spends your budget like it’s our own.
Questions
Questions firms ask
How much should I budget for paid social?
Budgets vary depending on your market, goals, and the case types you’re targeting. Some firms start at a few thousand per month, while others invest more to scale reach. We’ll help you identify a budget that aligns with your caseload capacity and growth goals.
Do Meta ads really generate signed cases?
Yes, when they’re done right. We build campaigns to get conversions, and we judge them on that rather than clicks. With the right creative, targeting, and landing experience, Meta ads consistently produce high-quality leads for personal injury, SSDI, mass torts, and other practice areas.
How can law firms use LinkedIn?
LinkedIn can be effective for specific practice areas, particularly those focused on professional audiences like employment law, workers’ comp, or SSDI. We evaluate whether it fits your goals before recommending investment.
What results should I expect, and when?
You can often see impressions, clicks, and leads within days of launch. Performance improves over time as we gather data and optimize. Most firms see stronger cost-per-lead efficiency within the first 30–60 days.
More ways we help