Services
Grow Your Case Volume with Proven Personal Injury SEO
Get found by injured people searching for a lawyer.
Benjamin Spankowski, Director of Organic Digital Marketing
Blake Conover, Supervisor of SEO / AEO Specialist
Hannah Giles, SEO Specialist & Content Writer
Stephanie Craven, SEO Specialist
Chaz Egnew, SEO Specialist
Angela Rush, SEO Specialist
Your team Benjamin, Blake, Hannah, Stephanie, Chaz and Angela
Some of the folks we have worked with
SEO services built to drive qualified legal leads
Traffic is nice, but your law firm needs cases.
At Whitehardt, we specialize in SEO for personal injury law firms. Personal injury is your niche, and it’s ours too. We help clients climb the rankings, bring in case leads month after month and grow without paying for every click.
With 20+ years of legal marketing experience, we know what works, and more importantly, we know what doesn’t. With our proven SEO strategies for personal injury attorneys all over the country, we’ll help you rise above your competitors in local search results, generate more organic leads, and build the kind of long-term authority that keeps paying off.
At Whitehardt, we measure SEO by the cases it brings in.
Why Whitehardt for SEO
We know the legal business
We understand how personal injury firms compete, how injured people search, and which types of visibility will help you generate valuable cases.
SEO that fits your whole marketing plan
We line up every channel, from TV to Paid Social, so your firm stands out from the crowd.
Measured on qualified cases
Calls, leads and signed cases are your bottom line, so that’s what we measure our work against.
Let’s talk
Tell us about your firm.
We’re here to get you the cases you actually want, in the most cost-effective way possible.
- A custom plan for your markets
- Media, creative and intake under one roof
- Measured on signed cases
or email info@whitehardt.com
How it works when you work with us
Whitehardt is a full-service digital marketing agency for personal injury law firms. We offer SEO and organic digital marketing services 100% in-house. Here’s what you can expect when you work with our team.
- Intake: If you’re ready to partner with a legal SEO agency, speak with our intake services coordinator to request a custom quote.
- Audit: When it’s time to get to work, we take a deep dive to assess each part of your website and how it’s performing. We’ll look at what’s on your website already and how well it’s doing, as well as where the opportunities for improvement are.
- Labor Plans: Data from audits help our SEO team plan the next steps for your site and SEO strategy. We prioritize the most important changes and work until we meet key performance indicators for your site.
- Execution: Our content strategists, copywriters, SEO specialists, and organic digital marketing team work on-site to create, optimize, and publish web-ready content that achieves results.
- Reporting: You’ll receive a routine SEO report detailing rankings performance, traffic performance, lead generation, recently completed labor, our plan for upcoming labor, and key trends that may affect your site.
- Repeat Steps 2-5: SEO is a cycle of continuous improvement (it’s a competition, after all!). So we’re always monitoring your site’s rankings and performance metrics to determine the next best steps for helping you reach your goals.
Why personal injury lawyers need SEO
SEO isn’t optional. If you want to compete for cases online, your firm needs an SEO strategy that works. Research shows that over 90% of legal consumers start their search online. If your firm isn’t on the first page of search results when they search for an attorney, they will find your competitors instead.
If you aren’t sure whether you need SEO services or if you don’t know how your firm is ranking for target keywords, here’s why you need our SEO agency by your side.
- Higher Google Rankings = More Signed Cases
We prioritize high-value, conversion-intent-driven local keywords like “car accident lawyer near me” that generate leads and signed cases, not just clicks. If you rank on top of search results for these keywords, you will get the lion’s share of that qualified traffic.
- Consistent Growth in Leads & Case Volume
More qualified traffic to your website means more opportunities to connect with ready-to-sign clients who need legal help in your area. Strong SEO provides a reliable foundation for lead generation month after month.
- Lower Acquisition Costs
Unlike PPC, SEO’s organic rankings mean your website can get served on the first page of search results without you needing to pay for every click it earns in doing so. Add to this the fact that organic search visibility tends to compound over time, and you end up with a lower and lower cost-per-acquisition as organic visibility improves.
- Outrank Your Competitors
If there’s one thing we know, it’s that personal injury lawyers love to win. Our SEO services can help you gain search visibility over your competitors, which translates into market share.
- Build Long-Term Trust & Authority
Search engines reward businesses that demonstrate expertise, experience, authority, and trustworthiness (Google calls this E-E-A-T), so building up the perceived legitimacy of your firm online is a big focus of ours. Outside of ranking better, this can also improve brand strength and reputation, which tends to improve the performance of other marketing efforts as well.
Our law firm SEO services
SEO is a lot of different work: an evolving set of criteria, strategies, and best practices for making your website and law firm more visible in search results and to people who are actively searching for your services. At Whitehardt, our SEO specialists and digital marketers have diverse skills across all these areas. As a team, we make sure they work together to grow your business.
Local SEO
Most personal injury law firms focus on serving a specific geographic area (or small collection of areas). Local SEO helps your website and business listings appear in search results, maps, and directories when potential clients make location-based queries, such as “best personal injury lawyer near me” or “dog bite attorney near [city].” Our team makes sure people get accurate information when they search for your firm on sites like Avvo, Justia, Yelp, FindLaw, and BBB.
On-page SEO
If you want more cases, ranking higher in local search results is the first step. We can’t tell you all our secrets, but here’s what we do: We research keywords to identify the best opportunities based on location and user intent. We create and optimize practice area pages to appear in AI Overviews, knowledge panels, and search result features. We optimize public-facing pages for speed and mobile accessibility, and we incorporate schema to help search engines understand what the different elements of your page are about.
Link building & authority building
Even in the internet world, there are only 6 degrees of separation. Our link building programs earn you high-quality backlinks for authoritative sites in the legal field. We secure placements in niche directories focused on your practice areas ranging from car accidents and dog bites to vacation injuries. In addition to securing off-page listings, we also update them for relevance and accuracy in case you change locations or update your hours.
Content marketing & digital PR
We create content that improves your organic search rankings and visibility, from on-page resources and infographics to digital PR that earns you high-authority backlinks and brand recognition. We’re always looking for off-site publication opportunities and more ways to reach target customers in your preferred geos.
Website UX optimization
User-friendly legal website designs improve engagement, reduce bounce rates, and build trust. This translates to improved conversion rates and page rankings. Our user experience (UX) designers focus on conversions, easy mobile use and clear, user-friendly navigation.
AI Search Optimization (generative engine optimization)
Our organic digital marketing team keeps a close eye on how search is changing. AI search engines are quickly becoming a big part of how people search, so we’ve shifted our on-page and off-site strategies to help your firm appear more often in Google’s AI Overviews, ChatGPT, Perplexity, Microsoft Copilot, and more. Let our team get your SEO ready for what’s next.
The benefits of SEO for personal injury law firms
Search engine optimization is one of the most powerful and economical tools a personal injury firm has for steady, long-term growth, in a competitive metro area or a smaller rural market.
Who’s on it
Your SEO team.
The people who’ll be doing this work for you.
Benjamin Spankowski
Director of Organic Digital Marketing
Blake Conover
Supervisor of SEO / AEO Specialist
Hannah Giles
SEO Specialist & Content Writer
Stephanie Craven
SEO Specialist
Chaz Egnew
SEO Specialist
Angela Rush
SEO Specialist
Partners & platforms
Put a premier partner on your side.
Clients
Firms that stay for decades.
I enjoy working with Whitehardt for three primary reasons. They are honest, efficient and responsive. In a world where people do not always do what they say, this is refreshing. All business is relational and requires trust. I trust Whitehardt. We have a great relationship, and they are good at what they do.
I enjoy working with Whitehardt for three primary reasons. They are honest, efficient and responsive. In a world where people do not always do what they say, this is refreshing. All business is relational and requires trust. I trust Whitehardt. We have a great relationship, and they are good at what they do.
Rhon JonesBeasley Allen Law Firm
When I invest, I tend to invest large. And when it's time to put millions of dollars into a tort campaign, Kevin & Whitehardt have my trust!
Truly scalable results, from a $25k test to $1 million a month, Whitehardt results are consistent and predictable.
I'd prefer nobody else know about you.
I don't have the expertise or time to handle the creative or the details of the ad buys and that is all done for me and done well.
Working together
What to expect when you
work with us
Part of your team
We work alongside your people like we’re part of the firm. We stay involved from the first plan through the day-to-day work, and we care how it turns out.
A plan you can follow
Every campaign has a reason behind it and numbers to back it up. You’ll always know what we’re doing, why we’re doing it and how it’s going.
We stand behind the work
We own the results. Expect straight answers, changes made before you have to ask for them, and a team that spends your budget like it’s our own.
Questions
Questions firms ask
Builds durable visibility & compounding results
SEO builds durable digital visibility that keeps generating cases over time. As your website gains backlinks and gets new high-quality content published, your website authority increases, your rankings improve, and your overall visibility for related searches grows.
This means that, unlike PPC campaigns, you build up equity in your search market share, instead of bidding to rent it. Over time, this means getting in front of more and more qualified searchers without needing to increase your investment. This is why SEO is one of the most cost-effective digital strategies for achieving long-term results.
Converts more local traffic into cases
We use a variety of local SEO strategies to promote your PI firm. We’ll optimize your Google Business Profile to improve engagement, increase local visibility, and highlight customer reviews. Off-page citations increase your authority and help you reach clients who are using legal directories to find a personal injury attorney (which also tend to rank well in organic search results). Additionally, geo-targeted landing pages help you find qualified local users who are actively seeking your services. Put together, that means more qualified leads and more cases for your firm.
Strengthens credibility with users, bots & search engines
A well-optimized law firm website with authoritative legal content sends a strong signal to Google and prospective clients that your firm is trustworthy and experienced. Implementing SEO best practices, such as clear site architecture, optimized practice area pages, fast loading times, mobile-friendly features, and schema markup, enhances the user experience and boosts your online reputation, leading to more clicks and more conversions.
Integrates with other digital channels for a full-funnel strategy
SEO may be the single most important strategy for enhancing your law firm’s digital marketing efforts. High-quality legal blog posts can support your email marketing campaigns and social media presence. Optimized practice area pages help you convert previous visitors while boosting your ad quality score and lowering advertising costs. Our organic digital marketing team uses a full-funnel strategy to reach potential clients at each stage of the research process.
How much does SEO cost?
Our clients have a customized monthly budget based on what they’re comfortable with. Our pricing is highly flexible, and can change any given month, as needed. The more you’re able to invest, the more work we’re able to get through. For specifics, request a custom quote.
How long does it take to see results?
SEO is typically a long-term investment. It can take anywhere from 3 to 6 months to see results, although you may see improvements much sooner. It depends on the state of your site and local competition in your market. Our SEO team will be able to provide a more accurate estimate for you after reviewing your website and its performance.
What’s the difference between SEO and SEM?
SEO and search engine marketing (SEM) are both aimed at improving your site’s visibility in search results. SEO involves organic exposure, so you aren’t paying for advertising. SEM focuses on paid advertisements, such as Google Ads, that can help your site appear at the top of search results.
SEO and SEM can work very well together. At Whitehardt, we have dedicated SEO and SEM teams, who coordinate their strategies to maximize your search visibility and lead generation.
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