Imagine someone who was in a car accident in your area searches for a car accident lawyer on Google, and your firm is the first name to pop up. It’s on the first page, right at the top under the search bar. It’s not an ad, so it doesn’t have an ad disclaimer telling users … Read more
Pay-Per-Click Advertising
Across the worldwide web, there are 2.3 million searches being submitted on Google every second. With so many people searching for different things on the internet, standing out among the crowd is paramount. Google ads can be a great way to achieve this and drive relevant traffic to your website right when people are searching … Read more
Paid search is becoming an increasingly important part of an overall marketing and advertising budget as consumers are exposed to more and more every day. With companies needing to consistently fight for attention in order to get their products and services noticed, it’s essential to know which traditional and online channels are the most effective … Read more
Throughout digital marketing strategy today, PPC and SEO are often seen as two separate entities. While it’s true that both require resources and time, it’s important to realize that PPC and SEO work best overall when applied in tandem. Both SEO and PPC should be seen as two sides of the same coin: search. In … Read more
When it comes to keywords within an SEO strategy, quality consistently outranks quantity. By developing the right keywords early on and routinely updating and searching for better strategies, overall PPC campaigns can greatly improve and increase traffic to the company website. In order for PPC campaigns to grow, it’s essential to dedicate time to keyword … Read more
Hiring a PPC agency can seem like a difficult task. You of course want to make sure that they are qualified, can answer questions, and can elevate your online presence. When selecting a PPC agency, or auditing the one you currently have, it’s essential to look at 3 key metrics. Inbound marketing campaigns require good … Read more
It’s no secret that mobile devices have completely changed the advertising landscape. More searches are now being conducted on mobile than the laptop and desktop combined. Another big area of growth in the advertising landscape? Video. Marketers and SEO employees alike are realizing the importance of implementing a solid video ad strategy, and also realizing … Read more
Implementing a digital marketing strategy that includes a strong PPC process is vital for law firms to succeed in the business world. Just as essential as SEO, PPC is the process of gaining website traffic by purchasing ads on various websites and search engines. How Does PPC Work? Pay per click advertising has many names, including: … Read more
Finding the right PPC agency for your law firm can often seem like finding the needle in the haystack. Each PPC agency can focus on different areas, strengths, and focuses – and can make it difficult to pick which one will work best. Outsourcing the PPC and SEO of the firm to a third party … Read more
Managing a winning PPC campaign can improve company image, boost quality visits to your site, and give a better idea of the ideal target audience and keywords to pursue. When it comes to managing a PPC campaign, focus on working smarter, not harder. Finding the perfect ad groups, keywords, and text are just part of … Read more