Law firms are no different than any other business when it comes to social media. In order to engage and convert clients, a professional looking social media presence is a must. More than ever before, consumers are looking online before making any kind of purchase. Whether it’s looking at reviews, checking out the Facebook page, or sifting through a couple posts on the company blog, people want to see that your law firm is legitimate. Law firms today must realize the importance of having professional, high-quality posts and images.
Marketing is growing more and more visual every day. From simple photos to videos to infographics, the power of visual media cannot be underplayed. Marketers must seek to continually grow and adapt in order to stay ahead of the curve. What can help solidify your social pages as a true brand?
Consistent Color Themes
Branding is best when it’s simple. Implementing a consistent color scheme is a great way to bring a cohesive look to you social media profiles. Brands that are well established use the same colors continually, both in text, images, and video. This can create better familiarity and recognition of the brand.
The colors used throughout branding should seek to truly reflect your company. Whether you want to give off a trustworthy (blue), confident (red), or energetic (yellow) vibe, consistency is key. This can also be great time to introduce a style guide to your business, to ensure that colors remain the same across the board.
Fonts Matched Well
Similar to color choices, fonts should seek to represent the personality of the brand and reflect consistency throughout all themes. Some companies prefer to stick to one font only; however, 3 fonts that work well together can create a cohesive look while also providing variety. Focus on finding a font for titles, subtitles, and body text. Titles often allow for the most flexibility, personality, while subtitles and body fonts should be very easy to read, typically sans serif.
Imagery and Filters
Imagery, like fonts and colors, should give a distinct theme so that it can be more recognizable. While some images can vary, applying a unique, custom filter can help add consistency to all graphics used across social media sites. Unique filters can be kept through code much like the hex code used on all colors, so adding filter information to the style guide can help with future images as well.
Social Media Templates
If you prefer for your logo to be in a certain area or want all photos to be the same width and height, adding this information to a style guide ensures that all aspects are included so creating the perfect post is easy. By creating templates the process can be streamlined so multiple posts can be created quickly and efficiently.
By creating images, colors, fonts, and layouts that work well together and can be implemented across multiple platforms, marketing strategy overall can be streamlined and kept consistent. One of the best ways to ensure that all of the above elements are used each time is to create a simple style/brand guide. This helps solidify the process through multiple people and departments contributing to social media.
Creating professionally designed images helps your brand be seen as truly adaptive and aware of what the market wants. Social media shows no signs of slowing down; maintaining a professional brand is essential to compete in today’s market place.
