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How Sticky Branding Can Boost Your Law Firm’s Local Recognition

Our Marketing Firm for Attorneys Will Help You Be the Obvious Choice in Your Market With Effective Branding.

When you think of ‘branding,’ your mind likely goes to big corporations such as Nike and Google. These companies have become two of the most well-known and instantly recognizable brands out there, all through simple, yet effective messaging like “Just Do It.”

Of course, law firms don’t need to compete with the likes of Nike, but the idea of branding is becoming important for attorneys to understand and implement into their marketing efforts.

Legal marketing is a relatively new industry, with many limitations. “The law” isn’t particularly exciting and attorneys are professionals who usually don’t want to be seen as gimmicky. This causes many lawyers to be risk-averse and unwilling to break the traditional mold.

But, with great risk comes great reward.

In today’s increasingly digital world, if you want to compete in your market and get the best cases, you have to make an effort to stand out. Enter sticky branding. Not sure if branding will work for your law firm? Whitehardt, a leading marketing firm for attorneys, is here to help.

What Is Sticky Branding and Why Does it Matter?

From a nickname to a powerful tagline, sticky branding is an element that helps your audience recognize your business. But sticky branding is more than just a catchy nickname, it’s the idea behind being your potential clients’ first call when they need legal help.

Many attorneys ask, “Will this really help me get more cases?” In short, the answer is yes. Growing a sticky brand is easier said than done and the results may not be immediate. You have to work at it and make the conscious choice to build one. But when done successfully, sticky branding will help your law firm stand out as the obvious choice in your market.

Tired, dull messaging, or worse, non-existent messaging won’t be meaningful to your potential client pool. A thoughtful sticky brand will help your local community remember your name. That way, when they need legal assistance, your law firm will stick out in their minds as the one to call.

Growing a Brand that Sticks

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There’s a lot that goes into making branding decisions. If you’re considering rebranding your law firm or adding a sticky brand, here are four key things to keep in mind:

1. Make it Memorable

Let’s go back to Nike’s tagline, “Just Do It.” It’s short and easy for people to remember, but also powerful. Branding should never be overly complicated. If you want potential clients to remember to call you, your messaging should be clear, concise, and memorable.

Furthermore, it should speak the language of your clients. When it’s obvious who you are, what you do, and who you serve, the right people will be more attracted to your law firm.

2. Be Original

You don’t want your marketing to be a carbon copy or get confused with another law firm. Effective sticky brands are interesting, they have personality, and they come across as the leaders in their industry. Attorneys with an original sticky brand have a much better chance of being remembered.

3. Convey Strength and Experience

Branding helps people easily make associations, therefore, your branding decisions should convey the way you want to be perceived by potential clients. However, your brand should always have an energetic quality to it that inspires people to call you when they need legal help.

4. Highlight What Differentiates You and Your Firm

What does your law firm stand for? What things make your law firm great? The answers to these questions should be clear when potential clients engage with your brand.


Call Us for Bold Legal Branding That Works

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At Whitehardt, our legal marketing professionals know how to help our law firm clients stand out and get more high-quality cases.

From smart web services, to TV ad production and web video creation, our experts will ensure your branding is relevant, thoughtful and, most importantly, effective. We’ve helped many of our clients navigate the process of rebranding their law firms or defining their brand identity, all with successful and proven results.

For bold legal branding that works, reach out to our team at info@whitehardt.com today, or fill out our online contact form.


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