With the holidays quickly approaching, now is the perfect time to plan special social media promotions to further brand engagement. In order to increase social media engagement, it’s important to plan promotions and events that fit within your unique audience. Planning numerous promotions within a marketing budget takes a great deal of planning and precision, but the rewards can be enormous.
To create and implement a winning holiday social media strategy, it helps to choose the most relevant platforms for your audience and grow from there. Does your audience mainly use Facebook, or Twitter? Or are they more visually engaged with platforms like Instagram and YouTube? At this stage in the planning process, it’s important to be choosy about which platforms will be most effective for your end result – boosting brand engagement.
How Do I Get Started?
Being overly busy and multitasking on numerous social channels can result in abandoned feeds, unshared post, and minimal comments and likes. To boost brand engagement and truly see a jump in quality interactions this holiday season, it’s critical to focus on the platforms your clients use most.
Sponsor Local Charity
Sponsoring a local charity is the perfect way to show that you care while making a difference. Focus on providing quality time and service while taking pictures and documenting along the way. From there, you can create a video thanking the charity for all that they do or write a quick blog post to explain more about the charity’s mission.
Share Office Christmas Party Photos
Adding a personal touch to the office not only attracts future job applicants, but future clients as well. Seek to take pictures at the office Christmas party that can then be shared on social channels, or crafted into a blog post.
Holiday Themed Contest
A holiday themed contest offered as a social media only promotion can further brand engagement and increase traffic to your site. For optimal social media engagement, create a fun contest like submitting the most embarrassing family Christmas card photo, or submitting comments for the worst Thanksgiving Dinner ever. The more comments your posts receive, the broader your overall reach becomes.
Video Slideshow
With the iOs10 update, it’s simple to use the memories feature to create a short video slideshow of the photos taken throughout the year. Highlight the various changes around the office and make the video available on Facebook to show the personal side of being a lawyer.
Make the Most of Your Social Media Presence
No matter your marketing and outreach plan, it’s essential to determine marketing goals for the holiday season and put the best foot forward for the company. Through boosting brand engagement you can boost chances of finding new clients after the holidays have ended and into the New Year.
